Tag: second best

Lee Jeans

A perpetual also-ran in the blue jean market was probably destined to be there forever in an arena where loyalty and tradition count for more than style, comfort, or anything else.

Alfred Russel Wallace

The naturalist whose contemporaneous insights into “the transmutation of species” may have shared top billing with Darwin had he not been immersed in field work in Southeast Asia at the time of Darwin’s first coming out party.

Meineke Mufflers

A muffler company drafts in the slipstream of the market leader, seemingly happy just to be in the race.

Georges Braque

In the shadow cast by Picasso’s considerable legend, the artist whose work actually inspired the term “Cubism” is rarely seen as a coequal pioneer of that revolutionary form.


The determining factor in this classic standards war came down to, of all things, American’s love for movies and sports.

Henry Wade

The man whose name represents the losing side in the landmark Supreme Court abortion decision also saw his successful prosecutions of Jack Ruby and “Thin Blue Line” convict Randall Dale Adams overturned on appeal.

RC Cola

A perpetual third-place finisher in the Cola Wars got its start over a century ago when a grocery store owner refused to pay the price for Coke’s patented syrup, which had been developed in the same small Georgia city.

William Jennings Bryan

A three-time presidential runner-up was also on the losing end of the nation’s first Trial of the Century. His accomplishments in life still outstrip those of most mortals.


A.J. Liebling may have been unimpressed by Chicago (he popularized the nickname “Second City”) but a place with just a little less of everything than New York can still have the last laugh.

Greg Norman

A spectacularly bad final round in the ’86 Masters was not the only sub-par performance by the likeable Aussie.